Belinda Baidoo Model Search, Africa (BBMSA) is a twelve week TV Reality Series with the goal to prepare young Ghanaian models with the requisite skills, tools and knowledge needed to succeed in the modeling


To become an intercontinental brand aimed at helping the young enterprising African woman identify her full potential whilst imbibing in her the skills and knowledge needed to survive in the competitive work environment globally.


Develop local talents that can compete on the global stage while promoting African ideals, values and culture of the African.


Twelve ladies will be selected from a street search to be conducted across Ghana. Auditions will be held in Accra, Takoradi (to cover southern sector), Kumasi (to cover middle sector) and Tamale (to cover the northern sector).


Weekly evictions will be conducted until four contestants remain. The four finalists will mount a final stage from which a winner will be chosen. – The grand prize for the winner will be mainly a contract with MSA Models, New York and Los Angeles. – The show will last a period of twelve weeks. Each week’s activities will be put into an episode to be aired on television. – The BBMS Africa TV Reality Series will be hosted by Belinda Baidoo.


International model Belinda Baidoo was born in Accra-Ghana. She arrived on the fashion scene after winning Top Model Afrique 1998. She then went on to sign with Q Model Management in New York and is now represented by MSA Models which is also based in New York. She has been on billboard advertisements in New York’s Famous Times Square and has graced the covers of many international fashion magazines. Her work for prestigious fashion clients includes the likes of L’Oreal, Nike, Giorgio Armani, Ralph Lauren, Clairol, African Pride, Mizani, Victoria Secret, Donna Karen, Marc Jacobs, MAC Cosmetics, Target, Clinique, Guinness, Motorola, Vogue, Essence, Cosmopolitan, Pride and Canoe.

Now living in Accra-Ghana she established a modeling agency dubbed B2Models to mentor and train young women to develop their careers in the modeling and fashion industry of Ghana and Africa as a whole.

Belinda is the proprietor of her home based Boutique Beedagel in Osu Accra-Ghana which carries her own Beedagel by Belinda Baidoo Label as well as other International brands. Through the Belinda Baidoo Foundation, she devotes her time for socially beneficial purposes. She has organized fundraising fashion shows in New York to raise money for Grace Omaboe’s Peace and Love Orphanage and Ohemaa’s Health Care Orphanage in Accra-Ghana. It is of great importance to Belinda to see others happy and to offer them opportunities to achieve their dreams.

Belinda Baidoo is currently the Host and executive producer of Belinda Baidoo Models Search African (BBMSAfrican). This twelve week TV Reality Series will search Africa in hopes of discovering Africa’s next super model. The series will culminate in Accra with the winner selected by a jury of individuals who continue to have significant influence on the world of beauty, fashion and modeling. The winner will be signed to a contract with MSA Models, New York and Los Angeles.